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Transforming Key Account Management for Marina Majestic Real Estate with Bitrix24 🎯
Arthur V.
Author
In the competitive world of real estate, building and maintaining strong relationships with key clients is crucial for long-term success. This was the challenge faced by Marina Majestic Real Estate, a real estate firm in Dubai. With a diverse portfolio of high-value clients, Marina Majestic needed a solution to manage these relationships more effectively and drive sustainable growth. Here’s how Bitrix24 transformed their key account management strategy.
Marina Majestic Real Estate was struggling to keep up with the demands of their key clients. The traditional methods they were using were not sufficient for maintaining detailed client profiles, ensuring timely follow-ups, and providing personalized services. As a result, the firm was at risk of losing valuable clients to competitors who offered a more tailored and responsive service.
Solution: Bitrix24 Implementation
Marina Majestic partnered with Digitalz to implement Bitrix24, a comprehensive CRM and task management solution. This powerful tool provided Marina Majestic with the ability to centralize all client information, automate communication, and streamline their workflows.
Building Stronger Client Relationships
One of the first changes Marina Majestic noticed was the ability to build stronger, more personalized relationships with their key clients. With Bitrix24’s detailed client profiles, the team could easily access all relevant information about a client, from their property preferences to their communication history. This allowed Marina Majestic to offer a more personalized service, tailored to each client's unique needs.
Automating Communication for Consistency
Before Bitrix24, Marina Majestic struggled with inconsistent follow-ups and communication lapses. With Bitrix24’s automated communication features, the team could schedule regular check-ins, set reminders for important dates, and send personalized messages effortlessly. This ensured that clients felt valued and well-cared for, enhancing their overall experience with Marina Majestic.
Streamlining Task and Project Management
Managing multiple high-value clients simultaneously was a daunting task. Bitrix24’s task and project management features allowed Marina Majestic to assign tasks to team members, set deadlines, and track progress in real-time. This not only improved efficiency but also ensured that no client request fell through the cracks.
Data-Driven Insights for Better Decision Making
With Bitrix24’s analytics and reporting tools, Marina Majestic could gain valuable insights into their client interactions and sales performance. These data-driven insights helped the team identify trends, understand client behavior, and make informed decisions to optimize their strategies. For instance, they could pinpoint which types of properties were most popular among their key clients and adjust their offerings accordingly.
Enhanced Client Relationships and Growth
Since implementing Bitrix24, Marina Majestic Real Estate has seen a significant improvement in their key account management. Here are some of the notable results:
Increased Client Retention and Loyalty: With personalized communication and timely follow-ups, Marina Majestic has managed to retain their high-value clients, ensuring steady growth.
Higher Revenue: By leveraging Bitrix24’s data insights for targeted upselling and cross-selling, Marina Majestic has increased their average transaction value and overall revenue.
Improved Team Productivity: The streamlined workflows and automated tasks have boosted the team’s productivity, allowing them to manage more clients efficiently.
"Of course, my primary concern was ensuring the safety of our data. Initially, I didn't fully grasp the concept of CRM. I thought it was just glorified spreadsheets. But as we assigned roles, set up pipelines, and distributed tasks among managers, seeing all the work on a single screen felt like witnessing digital magic"
Ahmed Ali
Sales Director, Marina Majestic Real Estate
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